Here’s an interesting Google seo (search engine optimization) tutorial for you by Hobo SEO Glasgow.

The aim of SEO is to maximise targeted types of valuable traffic to a web site from search engines by improving the visibility of said web site in Google organic or unpaid search engine results pages. Traditionally, this has meant aiming for no1, or prime ten positions in Google however Search Engine Optimization has evolved and currently a SEO wants to be more of a marketer than just a tech geek.

A seo needs to be concerned, not just with high positions in Google for valuable keywords & keyphrases, but with analysing opposition, traffic and analytics, and changing traffic to leads and sales.

I wish to draw a line between SEO and link building. One (SEO) is on-page (on-site), the opposite, off-site (Linkbuilding).

1. Continuously Think about Google’s Recommendations 2. Google Webmaster Guidelines! change from time to time – keep up to date with them! 3. When it involves onsite seo, keep it straightforward stupid! 4. Don’t hide text or links, do not keyword stuff 5. Don’t Game Google too much, Give it what it needs! 6. You’re not smart enough to Game Google. 7. Keep in mind every algorithm was an plan 1st 8. Google engineers are trying to make the most effective search engine engine within the world. Attempt and assume like one – work with them, not against them! 9. Google Recommendations can be interpreted differently however ignore search engine SEO guidelines at your own peril

10. You do not would like to pay money to anyone to induce listed in Google – it’s very free to get listed 11. To get into free Google listings, all you require is a link from one other website (that is itself in Google) to yours 12. Google desires to perceive it’s a full link to include you in it’s database (index) of internet sites 13. You’ll submit your website to Google, but I suppose it’s pointless – I’ve got never used this technique 14. Some seo firms charge for ’submission’ to Google and different search engines – I would not bother 15. Be cautious – SEO will be a mysterious business – ensure you are doing not get scammed by unethical seo companies 16. Domain authority is among the foremost important ranking factors in SEO 17. To rank in Google for a keyword your web site needs to have online business or domain authority.

Hobo is a Scottish based SEO company. A builder of Joomla and Wordpress content websites and with a specialist team centered on Google search engine optimisation, Hobo also has one amongst the foremost well-liked SEO recommendation blogs within the UK, with over 50 thousand visitors a month and over seven and a half thousand regular subscribers reading the near daily advice on how to push your website online.

Visitors who subscribe to the hobo seo blog additionally get a bonus – 2 free ebooks – Google Search Engine Optimisation for beginners and a Linkbuilding guide for idiots. There is plenty of advice from Hobo on their website – do visit. Keep your optimization efforts simple and within time you can reap the rewards.

Snowboard Transfers guarantee reliable, swift and smart personal airport transfers from Geneva airport smoothly to the ski hotel in Val Cenis, Le Grand-Bornand, Chamonix town and the surrounding Mont Blanc area.

Our Chamonix transfers friendly service extends to skiing transfers to Tignes, La Clusaz, Tignes-les-Brevieres, Araches-la-Frasse, Auron, Val Cenis and including Serre Chevalier and Risoul and can offer bespoke snowboarding transfers to different snowboarding resorts as ordered.

With the professional fully equipped six man fleet of minibuses and Subaru, Hino, Chrysler, or Kia cars we will happily transfer as many as nineteen, or 20 plus when your group need this. Moreover the drivers are inordinately experienced in adverse winter conditions for you and your groups piece of mind. Naturally the company is comprehensively covered and licensed.

We also do provide mountain bike trips from Apr – Nov and provide sites such as the favourite ten: Flaine, Super Besse, Brevent, Chatel, Les Gets, Les Houches, Le Grand-Bornand, Verchaix, Les Grands Montets, Superbagneres, La Chavanette, Les Contamines-Montjoie.

Traveling to Chamonix village, La Tania or Gourette from the airport has never been so simple. For luxury ski transfers Geneva from Geneva to you and your groups luxury catered ski chalet in the Chamonix Valley contact Chamonix Transfers immediately, afterwards relax and enjoy your ski holidays.

“How Can I Double My Sales?” – that must be the
silent prayer of thousands of webmasters.

There are two ways to do it: you can either double
your traffic or you can double your conversion rate.

Let’s say you have a conversion rate of 2% (1 sale for
every 50 visitors) and you get 100 visitors a day -
you’re getting 2 sales a day. You could get 4 sales a
day by increasing your traffic to 200 visitors a day.

But you can get the same result – with your existing
traffic – by doubling your conversion rate (2 sales
for every 50 visitors).

Here are 5 ways to double your conversion rate:

(1) Direct Response: Make sure your website is a
‘Direct Response Website’. A DRW is a site where the
only options are to Buy, Bookmark, or Leave. The more
options you give your visitor, the less likely they
are to buy.

(2) Free E-Books: Include Free E-Books as bonus
gifts with your product. This can easily double your
sales – especially if the Free E-Books are genuinely
useful. Here are some places you can find Free
E-Books:

http://www.free-ebooks.net/
http://www.ebookdirectory.com/
http://www.ebooksnbytes.com/download.html

(3) Testimonials: Make sure you have plenty of
testimonials on your website. Preferably, they should
be from customers who have achieved results from your
product (e.g. more traffic, more sales, saved time
etc).

(4) Follow Up: You’ve probably heard this over and
over again but it’s worth repeating – people have to
see you your message about 7 times before they buy.
The biggest mistake you can make is to try and sell
your product on the first contact alone.

It just doesn’t work, and the statistics bear this
out: the 1st contact produces 2% of sales, the 5th to
12th contact produce 80% of sales.

So in your ezine ads and at your website, offer
something free in exchange for an email address. And
then follow up with sequential (or follow-up)
autoresponders.

Here are some sites that offer free follow-up
autoresponders:

http://www.auto-responders.net
http://www.informationbyemail.com
http://www.getresponse.com/orderfree.html
http://www.rapidreply.net/free_features.htm

(5) Backend Sales: It’s no secret that successful
businesses make up to 80% of their sales from previous
customers. Why? Because people who have bought from
you before are much more likely to buy from you again
(they know you, they trust you, they were happy with
your product).

The hard work in marketing is getting a customer. Once
you have a customer, they’ll buy from you over and
over again.

Contact your previous customers and let them know
about another product that compliments the product or
service they bought from you. Experts reckon that the
value of ‘a lifetime customer’ lasts about 3 years -
make use if it.

If you follow these 5 tips, you may well find that
you can double your online sales with the traffic you
already have.

To your success!

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Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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